{"product_id":"mastering-the-value-creator-paradox-stop-selling-work-start-shaping-outcomes-by-kevin-mckenzie","title":"Mastering the Value Creator Paradox: Stop Selling Work, Start Shaping Outcomes by Kevin McKenzie","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eLOCAL AUTHOR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eGOOD WORK IS FORGETTABLE. RELEVANCE IS EARNED.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"product__overview-column\"\u003e\n\u003cp\u003eYou delivered on time. You stayed on budget. The execution was flawless. The client smiled.\u003c\/p\u003e\n\u003cp\u003eAnd then, they called someone else for the real decision.\u003c\/p\u003e\n\u003cp\u003eWhy? Because you were selling work, not shaping outcomes.\u003c\/p\u003e\n\u003cp\u003eIn a world where AI handles analysis, internal teams run the models, and clients arrive already prepared, expertise alone no longer commands a premium. The advisors who matter-the ones who get called before decisions are made, not after-have learned something their competitors haven't.\u003c\/p\u003e\n\u003cp\u003eIt isn't about being smarter. It isn't about working harder. It's about showing up differently: leading with outcomes rather than offerings, asking better questions rather than pitching better answers, and earning the kind of trust that gets you called before the decision is made.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product__overview-column\"\u003e\n\u003cp\u003eIn Mastering the Value Creator Paradox, Kevin McKenzie shows you how to make that shift-drawing on nearly thirty years of experience as both an advisor and an executive, and candid insights from dozens of senior executives.\u003c\/p\u003e\n\u003cp\u003eThis isn't a book about being smarter. It's about being trusted when it matters.\u003c\/p\u003e\n\u003cp\u003eStop selling work.\u003c\/p\u003e\n\u003cp\u003eStart shaping outcomes.\u003c\/p\u003e\n\u003cp\u003eBecome the advisor your clients can't afford to lose.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003c!-- notionvc: a5b6b40a-ec0f-47a9-97a8-14f9bc7fca8d --\u003e\u003c\/p\u003e","brand":"Nottawa Cottage Bookstore","offers":[{"title":"Default Title","offer_id":44653143687255,"sku":"9781834389004","price":24.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/6488\/2007\/files\/1_854x_7fa5690d-e9bf-4d56-96a7-e10e37dc0584.webp?v=1794518481","url":"https:\/\/nottawacottagebookstore.ca\/products\/mastering-the-value-creator-paradox-stop-selling-work-start-shaping-outcomes-by-kevin-mckenzie","provider":"Nottawa Cottage Bookstore","version":"1.0","type":"link"}