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The g forces pressing down on the people of OpenAI are deforming the judgment of everyone else too—as such forces do. Naked power finds the ideology to cloak itself; no one thinks they’re the bad guy. But in the meantime, as Hao shows through intrepid reporting on the ground around the world, the enormous wheels of extraction grind on. By drawing on the viewpoints of Silicon Valley engineers, Kenyan data laborers, and Chilean water activists, Hao presents the fullest picture of AI and its impact we’ve seen to date, alongside a trenchant analysis of where things are headed. 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Its creators had a sweeping ambition—to build machines that not only could communicate but also could do all kinds of other activities, and better than humans ever could. But was this goal actually achievable? And if reached, would it lead to our liberation or our subjugation?\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eVauhini Vara, an award-winning tech journalist and editor, had long been grappling with these questions. In 2021, she asked a predecessor of ChatGPT to write about her sister’s death, resulting in an essay that was both more moving and more disturbing than she could have imagined. It quickly went viral.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe experience, revealing both the power and the danger of corporate-owned technologies, forced Vara to interrogate how these technologies have influenced her understanding of herself and the world around her—from discovering online chat rooms as a preteen to using social media as \u003c\/span\u003e\u003ci\u003eThe Wall Street Journal’\u003c\/i\u003e\u003cspan\u003es first Facebook reporter to asking ChatGPT for writing advice—while compelling her to add to the trove of human-created material exploited for corporate financial gain. 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From its early efforts to take exemplary care of its employees, to its extensive work trying to clean up its supply chain, to its controversial activism, Patagonia has set itself apart from its peers with one unorthodox decision after another, proving that there is another way to do capitalism.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eAt the heart of the story is Patagonia’s founder, the legendary rock climber Yvon Chouinard. A perennial outsider who forged one of the most impressive resumes in the outdoor world, Chouinard also established himself as a pivotal figure in the history of American business. Guided by his anti-authoritarian streak and his unwavering commitment to preserving the natural world, Patagonia came to exert a powerful influence on other companies, paving the way for a new era of social and environmental responsibility. 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And his hospitality extended beyond those dining at the restaurant to his own team, who learned to deliver praise and criticism with intention; why the answer to some of the most pernicious business dilemmas is to give more—not less; and the magic that can happen when a busser starts thinking like an owner.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eToday, every business can choose to be a hospitality business—and we can all transform ordinary transactions into extraordinary experiences. 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